Power Professionals

“How A DEAD-BROKE Hairdresser Made Me $843,744 In Real Estate”

Several years ago I was at marketing conference and during one of the breaks while talking with the person next to me he suddenly asked me a question I still remember to this day. “Do you want to know how a dead-broke hairdresser made me $843,744 in real estate?” He asked. “Now that’s a headline!” I thought...

Become the celebrity in your niche, attract thousands and get paid to do what you love.

Seventeen days… That’s how long until my Keurig and I reunite. For 3 months now, we’ve been in temporary housing while the renovations on our house are completed. And my beautiful Keurig has sat in storage. I picture it there all lonely among the 2,398 stuffed animals my children begged us to keep and the...

One quick and easy way to more leads

The signs are everywhere, and they usually come with balloons on them. “Open House Today!” A marketing strategy real estate brokers use to promote a home they have for sale and attract buyers and maybe even a few sellers they might represent in the future to take a closer look. While the house is for...

5 of My Conference and Event Attendee Hacks

Let’s be real. There is no such thing at “life balance.” In fact, I am pretty sure my body is made up of 73% Espresso and one pump of Pumpkin Spice…my answer to “getting it all done.” Time is limited and precious. So, if I am going to attend an event, a.k.a. a time-suck vampire,...

The two changes we made that QUADRUPLED our sales

Yeah, I cringe. I try not to. But I do. One of the most common questions I get is, “What is the ONE thing I can do to increase my leads and sales?” I don’t blame the question… the idea of there being a quick fix is enticing and of course we all want it....

The “Credit Email” Template for Instant Sales

She wrote one email, took her dog for a walk, and returned to thousands in sales. Did she write a 3,000-word email that took her days? Nope. Did she promise to give all of her delicious product away? Uh-uh. What she sent out is what we call “The Credit Email.” Instead of offering a special...

The Crazy “Truths” Holding Us Back

They are the salt of the earth. In these few weeks of transition of moving to Georgia, my parents are staying with us to help with the kids. Last night at an “adults only” dinner after my kids went to bed (Cheesecake Factory take-out…delicious) my husband was sharing a story of his time working while...

One Very Cool Tool for Getting Reviews, Testimonials, and Sales

“Fun” fact… Only 14% of people believe what you (and me) have to say about our businesses. Yet 85% will believe a peer they don’t know. I mean, I get it. Why should they believe us? There are a lot of shysters out there… So you need to get your most fabulous customers to say...