“7-figure launch.” To me, this description of a sales launch was like a unicorn/fairy/magic act of online marketing that was made of dreams and pixie dust. I’d heard about others getting it as though a) I have no idea how the heck they are doing this, and b) I would love to have that, but...Continue Reading

I can still smell that awful room…   I was doing a speaking gig somewhere about 6 years ago for a national association in Florida. There was only one motel in the town so I was stuck even though it smelled horrible, had obviously seen its fair share of illegal activity and I was pretty...Continue Reading

Perhaps you have heard this…. “Organic reach is dead!” or “To get anyone to see your posts on Facebook, you have to pay!” That is just shenanigans. Yes, if you do spend money on Facebook, more people will reach your posts, but organic reach is not dead. (Tweet this) In fact, you can reach thousands...Continue Reading

There is a misconception that short and sweet posts with images are the best type of posts to run and all that should be put out by business.This is just plain wrong.Don’t get me wrong—posts with images with a word or two are well-loved, but there are several other types of posts that also do...Continue Reading

Does it matter to your business who you target? Do you care where the people live? Like, do you want them to live in your country or surrounding town or a certain zip code? For our clients such as financial planners, attorneys, brick and mortar locations like nail spas, retail stores, and even ecommerce that...Continue Reading

One of your biggest competitors is staring you in the face. It’s ignored by most businesses and can stifle the sales of the most promising products, programs and services. It is often the number one reason someone didn’t move forward with their purchase. It is distraction. Most often, when a prospect doesn’t buy from you,...Continue Reading