Power Professionals

5 Marketing Lessons from 3 Days of House Hunting

“Make me an offer.” My husband and I have spent the last three days house hunting in the Atlanta area, moving here for Ian’s new job as President of one of his firm’s divisions. We are blessed to have an incredible Realtor, who is also a great friend. If you’ve followed me at all, you’ve...

5 Steps to a High-Converting Landing Page

Frustrated that your list isn’t growing as fast as you want? And not getting the ROI you want from your online marketing. Thankfully, there is an easy ready-to-go solution. That took me FOREVER to figure out. You see, in the first EIGHTEEN years I was in business, I grew my email list to about 10,000...

What My Huge Mistake Was in Our Million-Dollar Funnel

It was about this time last year when I first discovered a little “hack.” I had been searching videos on YouTube, taking tutorials, reading like a mad woman… all so I could find unique strategies to scale our audience without spending a ton of money. You see, we had decided to run a fall...

One Strategy Snarky Tea Is Using To Close More Sales This Weekend!

Here’s a hilarious email I received yesterday from one of our Powerhouse members Jenni-Lyn. The subject line was “And then this happened…” Oh, hey girl! The other day we heard from our girlfriend Jill who really needed help (hey Jill). Jill was trying to find the PERFECT mother’s day gift for her mom – who’s...

Have more than 10 people on your email list? Do this.

Working with Shark Tank’s Mr. Wonderful, Kevin O’Leary has also given me the gift of working with many of the entrepreneurs he has invested in. I have had the pleasure of working with Jenni-Lyn of Snarky Tea who joined our Powerhouse Mastermind Group, and Wine & Design, a paint and sip franchisor with over 80...

Oh yeah…there’s money hidden in your email list!

When my husband and I went away for our anniversary, I planned on being off email while gone. But I didn’t want the sales to cease just because I wasn’t working. So when our Chief Marketing Officer Mike Stodola suggested we run a 3-Day Payday Campaign to get an extra surge of money while I...

Launching a product, program, or service for under $5 (no really!)

I travel a lot with my children, both for family vacation and when I bring them on the road with me. One way I’ve made our trips more pleasurable is by eliminating the “Mom, can I have <INSERT TACKY GIFT SHOP SOUVENIR ITEM.>” Instead, for each trip my children get a set budget and they...

Low-Cost (and Free) Lead Generation With Facebook Live

Growing up as a child of a first generation American-born parent, I was taught to value a dollar and make the most of every opportunity. It is also where my father taught us to go up for tenth-helpings at All You Can Eat Buffets. (In Italian, we call this being a “Gavone.”) Thankfully, I quickly...