Power Professionals

We Interrupt This Regularly Scheduled Blog Series To Get Real

I can still smell that awful room… I was doing a speaking gig somewhere about 6 years ago for a national association in Florida. There was only one motel in the town so I was stuck even though it smelled horrible, had obviously seen its fair share of illegal activity and I was pretty...

Organic Reach Is Dead…Cray Cray

Perhaps you have heard this…. “Organic reach is dead!” or “To get anyone to see your posts on Facebook, you have to pay!” That is just shenanigans. Yes, if you do spend money on Facebook, more people will reach your posts, but organic reach is not dead. (Tweet this) In fact, you can reach thousands...

There Are Riches In Niches

When I first got in line at the registration desk, I thought perhaps the group of friends ahead of me were an eclectic group all unto themselves and I didn’t think much else about it. Until I overheard the tallest of the group, towering at about 6’ 5”, with a horse-ear headband and My Little...

The Best Type Of Posts To Drive Leads And Sales

There is a misconception that short and sweet posts with images are the best type of posts to run and all that should be put out by business.This is just plain wrong.Don’t get me wrong—posts with images with a word or two are well-loved, but there are several other types of posts that also do...

What You Need To Know About Facebook’s Location Targeting

Does it matter to your business who you target? Do you care where the people live? Like, do you want them to live in your country or surrounding town or a certain zip code? For our clients such as financial planners, attorneys, brick and mortar locations like nail spas, retail stores, and even ecommerce that...

7 Things You Must Do Right Now To Create Urgency

One of your biggest competitors is staring you in the face. It’s ignored by most businesses and can stifle the sales of the most promising products, programs and services. It is often the number one reason someone didn’t move forward with their purchase. It is distraction. Most often, when a prospect doesn’t buy from you,...

How To Create Interest In Your Lead Magnet

When you are building your platform, expanding your e-mail list is one of the most important things you can do. Without a list, you have no audience with whom to share your message. Before launching your promotions, establishing a connection with your audience is vital and can help you achieve more opt-ins for free. Next...

A 7-Day Schedule For Promoting Your Lead Magnet For Free

If you’ve been following along in our series, last week we talked about how to create a buzz around your lead magnet. (If you missed it, you can catch up here.) Next week we will talk about paid traffic to your funnel, but I always like to start with free BEFORE I go to paid… it’s...