By

Mike "The Jewel" Stodola
Here’s a little story of how we’ve attracted over 23,000 new leads in the last 90 days…and more importantly how we’ve turned those leads into $362,277.07. But to really understand this so you can duplicate the process I’ve got to take a second to give you some useful background info…don’t worry…it’s lucrative info by itself...
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Last week we talked about how you can use “Elon Musk Strategy Number One” to grow your business by turning everything into an event. If you missed it, click here. (It’s a brilliantly written piece by a very modest marketer.) This week we’ll take “Elon Musk Strategy Number Two” and put it to work for you...
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The other day Tesla founder, Elon Musk, held the debut of his long anticipated electric…wait for it…it’s coming…semi-truck! I mean who doesn’t remember being a kid and eagerly awaiting the latest news, catalog, comic book about semi-trucks. Oh the good old days! (Woomp woomp) But before we move on to the REAL ingenious (why does...
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I enjoy casinos but not for the reason many who frequent them do. As a marketer and entrepreneur I’m fascinated by a building designed to extract as much money out of people as possible often with the exchange of nothing in return except a chance for “riches.” I mean isn’t it that long shot chance...
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  When launching a new product, program, or service, there are many ways to create buzz. When a new blockbuster movie is launched, living in the New York metro area, I can expect to see messaging on billboards, on taxis, as the latest gift in the kid’s Happy Meal, and in a constant flow of...
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