Blog

Breaking News: Facebook’s HUGE Change

As the news hit, the internet buzz went wild… especially from this line of Facebook’s CEO, Mark Zuckerberg’s post… “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful...
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Get Raving Fans (and Sales) This Week

“Yeah, you blend.” This was Marissa Tomei’s character’s response when speaking to Vinnie about his lack of “fitting in” while in the small town where they were stuck in “My Cousin Vinnie.” Vinnie got it right. Same is lame. Being the same as everyone else is first off impossible, because we were all created differently,...
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Screw resolutions. Do more of what you love.

Forget the “musts and should.” How about doing what you want instead? And turning that passion into prospects and profits. Instead of doing what you hate. Which sucks. As much as these words do… “Please submit an RFP by 5 pm Friday in order to be eligible for this project.” Worst words ever. Seriously. For...
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Our Silly Holiday Message

Season’s Greetings from Powerful Professionals to You!   I don’t want a lot for Christmas, there’s just one thing I need. I don’t care about the clicks, or even things like frequency. I only care about conversions, bringing money straight to me. Facebook won’t make me happy, unless there’s ROI on holidays.   I just...
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How to Double Your Profits… The Easy Way

“Can I have dessert?” This is the question that follows my children consuming their dinner every single night. Their love of sugar comes from their father’s DNA (while a slim guy, I swear that man is made up of 55% pie). They are allowed one sweet treat a day and it is after they eat...
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How I Got 23,038 New Leads In The Last 90 Days!

Here’s a little story of how we’ve attracted over 23,000 new leads in the last 90 days…and more importantly how we’ve turned those leads into $362,277.07. But to really understand this so you can duplicate the process I’ve got to take a second to give you some useful background info…don’t worry…it’s lucrative info by itself...
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Oh look! There’s the Hidden Money in YOUR Business

Quiz… can you name the artists? “Got everything I own by the sweat of my brow” “She works hard for her money, so hard for her money” “I’m working so hard, I’m working for the company, I’m working so hard to keep you in the luxury” (Let me know in the comment section) Whatever tune...
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Case Study: How Three Companies Increased Their Sales By Making A Change

Ever daydream about the “gurus” figuring that they have it all figured out? You know, the big companies, with big teams and big budgets, that their leads and sales just come easier than the average business and it isn’t so much work to figure it all out? Unfortunately not. No matter the size of the...
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Steal This Elon Musk…the Tesla Guy…Strategy For Your Business! (Part Two)

Last week we talked about how you can use “Elon Musk Strategy Number One” to grow your business by turning everything into an event. If you missed it, click here. (It’s a brilliantly written piece by a very modest marketer.) This week we’ll take “Elon Musk Strategy Number Two” and put it to work for you...
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