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I can still smell that awful room…   I was doing a speaking gig somewhere about 6 years ago for a national association in Florida. There was only one motel in the town so I was stuck even though it smelled horrible, had obviously seen its fair share of illegal activity and I was pretty...
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Perhaps you have heard this…. “Organic reach is dead!” or “To get anyone to see your posts on Facebook, you have to pay!” That is just shenanigans. Yes, if you do spend money on Facebook, more people will reach your posts, but organic reach is not dead. (Tweet this) In fact, you can reach thousands...
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When I first got in line at the registration desk, I thought perhaps the group of friends ahead of me were an eclectic group all unto themselves and I didn’t think much else about it. Until I overheard the tallest of the group, towering at about 6’ 5”, with a horse-ear headband and My Little...
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There is a misconception that short and sweet posts with images are the best type of posts to run and all that should be put out by business.This is just plain wrong.Don’t get me wrong—posts with images with a word or two are well-loved, but there are several other types of posts that also do...
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Does it matter to your business who you target? Do you care where the people live? Like, do you want them to live in your country or surrounding town or a certain zip code? For our clients such as financial planners, attorneys, brick and mortar locations like nail spas, retail stores, and even ecommerce that...
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One of your biggest competitors is staring you in the face. It’s ignored by most businesses and can stifle the sales of the most promising products, programs and services. It is often the number one reason someone didn’t move forward with their purchase. It is distraction. Most often, when a prospect doesn’t buy from you,...
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When you are building your platform, expanding your e-mail list is one of the most important things you can do. Without a list, you have no audience with whom to share your message. Before launching your promotions, establishing a connection with your audience is vital and can help you achieve more opt-ins for free. Next...
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If you’ve been following along in our series, last week we talked about how to create a buzz around your lead magnet. (If you missed it, you can catch up here.)   Next week we will talk about paid traffic to your funnel, but I always like to start with free BEFORE I go to paid… it’s...
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Facebook Live is better than anything I’ve experienced in social media, ever. You can reach more people, faster than anything else and for free. (Amazing, right?!) But what to post about? Here are 5 Facebook Live content ideas for your next video. (Tweet this) A Series of Tips or Strategies: Put together a list of...
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So, I am sometimes late to the game. You can tell me something a gazillion times and I have to be in just the right place at the right time to hear you the gazillion and first time and take action. Just think on how you can watch the same movie or read the same...
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