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Marketing
Let’s be real.  There is no such thing at “life balance.”  In fact, I am pretty sure my body is made up of 73% Espresso and one pump of Pumpkin Spice…my answer to “getting it all done.” Time is limited and precious.  So, if I am going to attend an event, a.k.a. a time-suck vampire,...
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Yeah, I cringe. I try not to. But I do. One of the most common questions I get is, “What is the ONE thing I can do to increase my leads and sales?” I don’t blame the question… the idea of there being a quick fix is enticing and of course we all want it....
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She wrote one email, took her dog for a walk, and returned to thousands in sales. Did she write a 3,000-word email that took her days? Nope. Did she promise to give all of her delicious product away? Uh-uh. What she sent out is what we call “The Credit Email.” Instead of offering a special...
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“Fun” fact… Only 14% of people believe what you (and me) have to say about our businesses.  Yet 85% will believe a peer they don’t know. I mean, I get it. Why should they believe us?  There are a lot of shysters out there… So you need to get your most fabulous customers to say...
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Over the last seven years I’ve had the pleasure to meet, coach and learn from hundreds and hundreds of incredible six, seven and eight figure business owners in virtually every industry imaginable. Most of whom were the founders and builders of the company they ran. From the relatively common professions like real estate from which...
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Sometimes a great idea comes out of having time to kill in the carpool lane… You see, we live in Georgia now and these southern folks start the school year very early and start and end the day in the same way. Pick up at school is 2:20 pm and has a very long line...
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We’ve got a couple weeks of summer left… Enough time for a few dips in the “adult” pool (aka the hot tub), a summer cocktail or two (my favorite, Malibu and Diet… don’t judge) and a few more books for the summer reading list. Or, if you are like me, books for your “Listen-To list.”...
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It started when she was drinking too much coffee. When Jenni-Lyn Williams had just had a baby, was working full-time, and putting herself through Business School, she drank a lot of coffee to cope. A LOT of coffee. Too much in fact, according to her mother who not only worked in the doctor’s office where...
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People will give you their money, after they’ve given you their time. Also… People will also give you their time, after they’ve given you their money. Another way to say this is “People have to pay, to pay attention.” And you either “pay” with your time or your money. The reason the wise man is...
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Would I like another glass of sparkling wine? Oh, yes, I would.   As we headed up to cruising altitude on our plane ride home I rolled around in the moment… the delicious moment. I had just spent 5 days in one of the most beautiful cities in the world and was filled with the...
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