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Marketing
Want a free way to get more leads and sales that is super quick and easy to get going? Yeah, who doesn’t? Let me reintroduce you to a little friend you may have heard something about… LinkedIn. When LinkedIn first hit the scene, it was almost a static catalog of very boring resumes. Then, for...
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“That’s more than we wanted to spend.” Ugh I heard that way too many times in prospect meetings in my early years. And this would normally follow with me getting nervous inside that I would lose the sale, and we so needed the money, so I would then say, “Well, what were you hoping to...
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What do Slutty Brownies have to do with Christian Mickelsen, or marketing…everything apparently…if you live inside my mind. Let me explain. I was watching a video series called “Free Sessions That Sell” which shows you how to get clients using freebies. In it, Christian talks about the importance of names. Click the picture below and...
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As the news hit, the internet buzz went wild… especially from this line of Facebook’s CEO, Mark Zuckerberg’s post… “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful...
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“Yeah, you blend.” This was Marissa Tomei’s character’s response when speaking to Vinnie about his lack of “fitting in” while in the small town where they were stuck in “My Cousin Vinnie.” Vinnie got it right. Same is lame. Being the same as everyone else is first off impossible, because we were all created differently,...
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“Can I have dessert?” This is the question that follows my children consuming their dinner every single night. Their love of sugar comes from their father’s DNA (while a slim guy, I swear that man is made up of 55% pie). They are allowed one sweet treat a day and it is after they eat...
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Ever daydream about the “gurus” figuring that they have it all figured out? You know, the big companies, with big teams and big budgets, that their leads and sales just come easier than the average business and it isn’t so much work to figure it all out? Unfortunately not. No matter the size of the...
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Last week we talked about how you can use “Elon Musk Strategy Number One” to grow your business by turning everything into an event. If you missed it, click here. (It’s a brilliantly written piece by a very modest marketer.) This week we’ll take “Elon Musk Strategy Number Two” and put it to work for you...
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The other day Tesla founder, Elon Musk, held the debut of his long anticipated electric…wait for it…it’s coming…semi-truck! I mean who doesn’t remember being a kid and eagerly awaiting the latest news, catalog, comic book about semi-trucks. Oh the good old days! (Woomp woomp) But before we move on to the REAL ingenious (why does...
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I remember the first time, like it was yesterday. And it wasn’t pretty. I sounded extra nasally. More than my normal super-nasally self. I looked rough… the bags under my eyes had extra suitcases along for that day’s journey. I looked like I hadn’t slept since before Al Gore invented the internet. Yet it was...
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