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Marketing
Would I like another glass of sparkling wine? Oh, yes, I would.   As we headed up to cruising altitude on our plane ride home I rolled around in the moment… the delicious moment. I had just spent 5 days in one of the most beautiful cities in the world and was filled with the...
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  It was about this time last year when I first discovered a little “hack.” I had been searching videos on YouTube, taking tutorials, reading like a mad woman… all so I could find unique strategies to scale our audience without spending a ton of money. You see, we had decided to run a fall...
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When my husband and I went away for our anniversary, I planned on being off email while gone. But I didn’t want the sales to cease just because I wasn’t working. So when our Chief Marketing Officer Mike Stodola suggested we run a 3-Day Payday Campaign to get an extra surge of money while I...
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This past weekend was one of the highlights of my life. I took my team on a cruise to celebrate the sale of my agency. I’ll post a compilation video we made soon, but here’s a few sneak pictures from the weekend: When I sold my agency, Elite Digital Group, I already had another million-dollar...
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Imagine… The phone rings and it is “Good Morning America.” They want you to come on tomorrow morning and be interviewed. For the rest of the day you are telling everyone you know including that jerk from high school who married the hot spouse that you are going to be on national television in the...
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Ever look around yourself and think, “Who are these people and how did I get here?” And I’m not even talking about your last Thanksgiving Family Dinner, but I totally get you on that one. Back when I was a struggling agency owner, I had this, “Hey now, this has GOT TO change” intuition when...
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“Director of Client Services.” “Client Manager.” “Strategy Consultant.” Aka, LinkedIn headlines that tell me these people are sales reps. To stand out in a crowded marketplace of LinkedIn profiles and turn your page into a lead attraction tool, be different. As in, be all about your prospect, not about you. I put these strategies into...
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Want a free way to get more leads and sales that is super quick and easy to get going? Yeah, who doesn’t? Let me reintroduce you to a little friend you may have heard something about… LinkedIn. When LinkedIn first hit the scene, it was almost a static catalog of very boring resumes. Then, for...
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“That’s more than we wanted to spend.” Ugh I heard that way too many times in prospect meetings in my early years. And this would normally follow with me getting nervous inside that I would lose the sale, and we so needed the money, so I would then say, “Well, what were you hoping to...
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What do Slutty Brownies have to do with Christian Mickelsen, or marketing…everything apparently…if you live inside my mind. Let me explain. I was watching a video series called “Free Sessions That Sell” which shows you how to get clients using freebies. In it, Christian talks about the importance of names. Click the picture below and...
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