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Marketing
As the news hit, the internet buzz went wild… especially from this line of Facebook’s CEO, Mark Zuckerberg’s post… “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful...
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“Yeah, you blend.” This was Marissa Tomei’s character’s response when speaking to Vinnie about his lack of “fitting in” while in the small town where they were stuck in “My Cousin Vinnie.” Vinnie got it right. Same is lame. Being the same as everyone else is first off impossible, because we were all created differently,...
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“Can I have dessert?” This is the question that follows my children consuming their dinner every single night. Their love of sugar comes from their father’s DNA (while a slim guy, I swear that man is made up of 55% pie). They are allowed one sweet treat a day and it is after they eat...
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Ever daydream about the “gurus” figuring that they have it all figured out? You know, the big companies, with big teams and big budgets, that their leads and sales just come easier than the average business and it isn’t so much work to figure it all out? Unfortunately not. No matter the size of the...
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Last week we talked about how you can use “Elon Musk Strategy Number One” to grow your business by turning everything into an event. If you missed it, click here. (It’s a brilliantly written piece by a very modest marketer.) This week we’ll take “Elon Musk Strategy Number Two” and put it to work for you...
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The other day Tesla founder, Elon Musk, held the debut of his long anticipated electric…wait for it…it’s coming…semi-truck! I mean who doesn’t remember being a kid and eagerly awaiting the latest news, catalog, comic book about semi-trucks. Oh the good old days! (Woomp woomp) But before we move on to the REAL ingenious (why does...
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I remember the first time, like it was yesterday. And it wasn’t pretty. I sounded extra nasally. More than my normal super-nasally self. I looked rough… the bags under my eyes had extra suitcases along for that day’s journey. I looked like I hadn’t slept since before Al Gore invented the internet. Yet it was...
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I enjoy casinos but not for the reason many who frequent them do. As a marketer and entrepreneur I’m fascinated by a building designed to extract as much money out of people as possible often with the exchange of nothing in return except a chance for “riches.” I mean isn’t it that long shot chance...
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7 ounces of meat, vegetables, 1 piece of fruit and lots and lots of water.  Plus I have to give myself a shot daily and I paid over $1,000 to do this… Why would I pay to be tortured? Quick results, of course.  Fitting in my closet full of designer clothes from before I started...
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Ever hear the phrase “Make money while you are on vacation?” It always sounded way too good to be true to me. Until it happened. I was on the “It’s a small world” ride when it happened. I took a quick glance at my messages and saw sale after sale after sale. It was my...
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