I can still smell that awful room…
I was doing a speaking gig somewhere about 6 years ago for a national association in Florida. There was only one motel in the town so I was stuck even though it smelled horrible, had obviously seen its fair share of illegal activity and I was pretty sure my identity was about to be stolen by the front desk who scanned my driver’s license and credit card.
I knew I could never put myself through this ridiculous torture again. Something HAD TO CHANGE.
Since I couldn’t sleep because of my fear of my surroundings, I spent the night writing a blog post inspired by reading I had done recently about pricing yourself higher in your marketplace. We had begun to do that the year prior but I had still let older clients ride along with their old rates. Really because I was scared of what would happen if I raised them.
The problem was that we were spending so much time servicing those accounts that we weren’t able to focus on growing new ones. And so to supplement our income, I did speaking engagements like the one that took me to this “end of the world” night. (It was the only hotel I have ever stayed in that I would not take my shoes off or use the shower, at all, and still shudder while thinking about it.)
Okay, so picture this… shoes on, sitting on bed, exhausted, scared and ready to send out a blog post about why we charge more than others and giving an incentive to my list to book a prospect call with me that week so I could bring in real money from doing work we loved, from my office, and I wouldn’t have to travel to scary hotels anymore.
Just as I was about to hit send, I stopped.
I thought of a certain woman in my town who always talked badly of me when I positioned myself as an expert in my industry. She didn’t take kindly to my premium pricing or elevated brand and she was known to start trash talking the moment she saw me marketing.
Do you have that one person in mind that you think of that sometimes holds you back?
So, I am sitting on this gross bed in this gross hotel and I am allowing the fear of a woman that is hundreds of miles away stop me from improving my life. And then it hit me…
What am I doing?
She isn’t going to get me out of this hotel. Only I can do that and only I can share the message with the world that I was born to share (with God’s help of course). So, I couldn’t let this woman stop me from taking action, because doing nothing wasn’t going to get me anywhere.
Something that can offer both of us inspiration: Philippians 1:6, “He that began a good work in you will continue to perform it until it’s complete.”
And God certainly didn’t plan to keep me in that motel forever. So I hit send…
And you know what?
We got more prospect requests that week than we ever got before. And they were all coming to us knowing that we charged premium pricing and they were ready to pay it. We were able to work with their businesses and help them get their word out to those who needed it.
The thing is, you were created with purpose, and the fear of what others will think is just a roadblock in getting you to your final destination. You were created with majestic intentions, not mediocrity. The worst part, if you don’t take action, no one will be blessed by what you were created to do. The product, program or service that you offer will help those that need it so much and you have a divine obligation to put yourself out there so your audience can be reached.
And one way to make this happen? Surround yourself with people who will encourage and inspire you, not bring you down. Surround yourself with those who will keep you accountable because they want to see you successful. Surround yourself with like-minded people of purpose and drive. (Tweet this)
Find a supportive friend who can cheer you on. Join a business networking group or mastermind. Come into our group, Marketing Insiders Elite. We would L.O.V.E. to have you.
Be with others who get it and will help keep you accountable to your fears. You owe it to your tribe. You owe it to the next person you were meant to help. You owe it to yourself.
I don’t know if that mean lady still talks trash about me. She very well may, but the thing is… I don’t pay attention anymore.
Let me know how your launch is going in the comments section and I will cheer you on for your journey along the way.
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