When you feel a calling that your story can help others, you have a moral obligation to get your message out there.
But that’s easier said than done, isn’t it?
Because there is this dark presence – garbage, head trash – that can get in the way. Believe me, I get it. I let this stop me from sharing my story for a long time.
And I am not unique in that.
I’ve been blessed to be able to work with thousands of entrepreneurs and small business owners and have found the more successful someone is, the more they doubt their worthiness of being the “expert.” Of sharing their story.
I typically find three reasons causing the head trash. Thankfully, they are all just that… trash that needs to be crumpled and thrown away for good. Like…
1. “I don’t have the credentials I need to do this.”
Here’s the thing. Many of the most successful people have no credentials. Take Rachel Ray… not only did she never go to college, she has no formal culinary training at all. And she’s grown a $60.5M empire of cookbooks, cookware, a magazine, and television shows where she cooks each day.
Tony Robbins took two days of Neurolinguistics Programming training, NLP, and wanted to start helping people. He went to the restaurant across the street and started to help people conquer fears, their addiction to smoking, and more. His trainer told him he couldn’t yet because he wasn’t certified. Tony left the program and never went back. He has no additional formal training.
You don’t need credentials for your message to help others.
2. “I’m afraid they’ll find out about my messy past.”
I was so worried in the beginning… what if they find out that I’ve had a divorce, that I wasn’t always happy, and even when I was successful, that I didn’t always know what to do?
Guess what, when I finally did share, it was in those moments of vulnerability that my audience most related to me, reached out, and shared their truths. It was in those moments that my story had the greatest impact because my audience could relate. Your messy past doesn’t disqualify you. It makes you better prepared to be effective.
3. “I’m afraid they’ll find out I’m a hot mess.”
Good news. Everyone is a hot mess.
And in fact, if you try to be too perfect, no one will relate.
It’s why the popular show “Fixer Upper” almost never happened. The stars of the show, a married couple – Chip and Joanna Gaines – were filming the pilot and the producers thought they seemed “too perfect.” They knew their audience wouldn’t be able to relate and would be way too bored watching. It could never work.
On the last day of filming, Chip bought Joanna a house boat as a Mother’s Day present and it was a HOT MESS. She was none too pleased at Chip buying this thing sight-unseen. Hilarity ensued, the producers were delighted, and the couple landed a deal that eventually grew into the empire they have today – worth over $50 million. Their relatability is what draws their audience in as not only viewers but raving fans.
Your messy past or present doesn’t disqualify you. It makes you the perfect person to tell your story.
“Doing nothing for others is the undoing of ourselves.”
Ready to reach your audience?
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