On a recent VIP Day with an Elite Inner Circle Mastermind client, we went deep (like down in the deep, around the corner, back around, and to the left of Uncle Jimmy’s old Ford 150 deep), to uncover who their truest, highest profit, best client is.
And when we did, we found it wasn’t who they were targeting in any of their marketing.
In fact, their marketing focuses on “everyone.”
Like they use that word in their marketing as to who they can serve.
But that couldn’t be farther from the truth.
And was repelling their best clients.
Because the core of their messaging is based on people who are very different from most in the world. They believe in going above and beyond most in their impact, in their purpose, and in their action-taking ambition.
So “everyone” is not the thing.
But now that we do know what the thing is…we can target that person beautifully and clearly and there is no stopping them on their scale plan.
Which brings me to you.
While you can serve “everyone,” that isn’t going to serve you.
Ask yourself…who are the most enjoyable, most profitable, most likely to stay-with-me-for-life clients that I can target right now because not only do I enjoy working with them, but they will actually make all of my big scale goals come true?
Start there, and you have a plan for success that not only makes your dreams a reality, but serves the person who has been waiting for you to show up for them all along.
Regardless of whether or not Uncle Jimmy finally moves that truck.
Cheers,
Kim “Clearly Not for Everyone” Walsh Phillips
PS Want more ROI producing strategies? Here’s a few just for you:
- Want to stop relying on word-of-mouth and referrals and generate leads via digital marketing that actually works? Business Coaching by Powerful Professionals may be what’s missing. Schedule a call with a coach to find out if our group coaching is the right fit for you. Go here to snag one of the limited coaching sessions here.
- Want to grow your audience, build your list, and get more clients in the door? Snag our free course, The Audience Builder Blueprint here now.
- ROI Reading: Did you know there are best-selling books waiting for you to uncover growth strategies? Snag one of these books to scale your business quickly. Get your read on here.
- Listen up. Check out the Scale Fast Podcast featuring Justin Guarini and Kim Walsh Phillips sharing business-building strategies you can use now.
- Want a guest? Do you have a podcast or live show and are looking for guests on scaling your business? For a limited time, Kim is doing interviews for her upcoming “Ultimate Guide to Instragram for Business Book.” Go here to request an interview now: Request interview
