By

Kim Walsh Phillips
“It takes money to make money.” We’ve all heard this before and thankfully it just isn’t true. Instead of the “spray and pray” method of marketing where you simply hope for an ROI, supercharge your marketing. Turn it from an expense to a profit center. I mean, I’d rather get paid than pay out, wouldn’t...
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My friend John Corcoran recently tagged me in a post on Facebook, talking about the release of my latest book, “Game Changer: How to get 10,000 new real fans in 72 hours and turn them into your next cash-paying customers (Without a marketing budget).” To Get 10,000 Fans And Your Own Copy of Game Changer For...
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“Director of Client Services.” “Client Manager.” “Strategy Consultant.” Aka, LinkedIn headlines that tell me these people are sales reps. To stand out in a crowded marketplace of LinkedIn profiles and turn your page into a lead attraction tool, be different. As in, be all about your prospect, not about you. I put these strategies into...
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Want a free way to get more leads and sales that is super quick and easy to get going? Yeah, who doesn’t? Let me reintroduce you to a little friend you may have heard something about… LinkedIn. When LinkedIn first hit the scene, it was almost a static catalog of very boring resumes. Then, for...
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“Mom, where are you flying to?” When I am in the midst of my speaking travel season, I usually follow that question not with an answer, but with a scramble to check the notes my executive assistant, Tracey (yes, she is amazing and no, you can’t have her), placed in my schedule letting me know...
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“That’s more than we wanted to spend.” Ugh I heard that way too many times in prospect meetings in my early years. And this would normally follow with me getting nervous inside that I would lose the sale, and we so needed the money, so I would then say, “Well, what were you hoping to...
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As the news hit, the internet buzz went wild… especially from this line of Facebook’s CEO, Mark Zuckerberg’s post… “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful...
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“Yeah, you blend.” This was Marissa Tomei’s character’s response when speaking to Vinnie about his lack of “fitting in” while in the small town where they were stuck in “My Cousin Vinnie.” Vinnie got it right. Same is lame. Being the same as everyone else is first off impossible, because we were all created differently,...
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Forget the “musts and should.” How about doing what you want instead? And turning that passion into prospects and profits. Instead of doing what you hate. Which sucks. As much as these words do… “Please submit an RFP by 5 pm Friday in order to be eligible for this project.” Worst words ever. Seriously. For...
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Season’s Greetings from Powerful Professionals to You!   I don’t want a lot for Christmas, there’s just one thing I need. I don’t care about the clicks, or even things like frequency. I only care about conversions, bringing money straight to me. Facebook won’t make me happy, unless there’s ROI on holidays.   I just...
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