Winter in Chicago is amazing…IF you're into single digit temperatures, 20 mile an hour winds that threaten to freeze your bones, icy roads, overcast skies and snow EVERYWHERE. I know this well after spending 38 years living there. (I guess I'm a slow learner) To make matters worse, I owned a real estate company, and...Continue Reading
Powerhouse Member, Todd Tramonte is in a service business that is greatly commoditized yet he and his team easily get 40%-60% more than their competition. On this video edition of Morning Coffee Marketer, Todd shares two quick strategies on how he does that and invites you to get all of them by going to http://alistingaweek.com...Continue Reading
Over the last seven years I’ve had the pleasure to meet, coach and learn from hundreds and hundreds of incredible six, seven and eight figure business owners in virtually every industry imaginable. Most of whom were the founders and builders of the company they ran. From the relatively common professions like real estate from which...Continue Reading
People will give you their money, after they've given you their time. Also… People will also give you their time, after they've given you their money. Another way to say this is “People have to pay, to pay attention.” And you either “pay” with your time or your money. The reason the wise man is...Continue Reading
What do Slutty Brownies have to do with Christian Mickelsen, or marketing…everything apparently…if you live inside my mind. Let me explain. I was watching a video series called “Free Sessions That Sell” which shows you how to get clients using freebies. In it, Christian talks about the importance of names. Click the picture below and...Continue Reading
Here's a little story of how we've attracted over 23,000 new leads in the last 90 days…and more importantly how we've turned those leads into $362,277.07. But to really understand this so you can duplicate the process I've got to take a second to give you some useful background info…don't worry…it's lucrative info by itself...Continue Reading
Last week we talked about how you can use “Elon Musk Strategy Number One” to grow your business by turning everything into an event. If you missed it, click here. (It's a brilliantly written piece by a very modest marketer.) This week we'll take “Elon Musk Strategy Number Two” and put it to work for you...Continue Reading
The other day Tesla founder, Elon Musk, held the debut of his long anticipated electric…wait for it…it's coming…semi-truck! I mean who doesn't remember being a kid and eagerly awaiting the latest news, catalog, comic book about semi-trucks. Oh the good old days! (Woomp woomp) But before we move on to the REAL ingenious (why does...Continue Reading
I enjoy casinos but not for the reason many who frequent them do. As a marketer and entrepreneur I'm fascinated by a building designed to extract as much money out of people as possible often with the exchange of nothing in return except a chance for “riches.” I mean isn't it that long shot chance...Continue Reading
When launching a new product, program, or service, there are many ways to create buzz. When a new blockbuster movie is launched, living in the New York metro area, I can expect to see messaging on billboards, on taxis, as the latest gift in the kid’s Happy Meal, and in a constant flow of...Continue Reading
