Blog

The Best-Selling Book Launch Plan

We recently came out with the 2nd edition of “The No B.S. Guide to Direct Response Social Media Marketing,” and it was a huge success. Not only did we hit best-seller but thousands of people joined our list and our sales skyrocketed. And this didn’t happen by magic. It happened because of all of the...
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The Five Layers of a Launch (Salsa Included)

Four days… That is all that is left between this moment and the launch day of my newest book, “The No B.S. Guide to Direct Response Social Media Marketing,” and our #KWPLaunchParty. And not going to lie…we are scrambling to get it all done, case in point: (When planning goes turbo the last few days...
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Okay, so this is hilarious (video)

I came across this video and in spite of the fact that I risked waking my kids up and disrupting my precious early morning quality time with my laptop and coffee, I laughed out loud over again over again. So I had to share, this accurate description of what the last month of zooms calls...
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My Secret/ Not So Secret Paid Lead Generation System

I have taken my Saturday am position. Well, it’s the same position I take every morning, but on Saturdays I am not writing our daily emails or creating course content. Nope, on Saturdays I am working on something different. Something that pays me to do it… Is it some secret spidey sense funnel with thousands...
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The Real Story Behind My First Launch

I knew I had stumbled onto something amazing. The first person I called when I found out was Kelly LeMay, our Chief Operations Officer, my work wife of 14+ years now.   I shared what I had just learned and told her we should bring all of our clients together and start a new service for...
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Getting Your Audience Messaging Right Example: Ricky Gervais’ Monologue – 2020 Golden Globes

What did you think of his speech? Let me know in the comments. Want to know how to nail your audience messaging? Join me for this one-day workshop.
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How to Quickly Grow Your Brand And Generate More Sales Using Your UCA

Sloooooow.  That is how I would describe my audience growth at the start. It basically worked like this… I would go to a networking event, get a business card, go back to my office and enter it into my Outlook account.  Then, I would try and connect with this new contact on social media. The...
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