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Brilliant. And cute “bunny”

Cadbury is brillant. For years they have “picked” an animal to be this year’s bunny and they get a ton of press every single time. 

In fact, this year’s story garnered 52,200 news stories. 

Our Inner Circle member Tom Rauen does this repeatedly with his 1-800 T Shirts business, recently setting the world record for the most number of t-shirts worn. 

And our Elite member Michelle Plucinsky did this with over 2 million views of her video detailing glass blowing. 

How could you create your own news? 

Check out this year’s winner and use it as inspiration for your own opportunity to make news…

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