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email marketing
When it comes to turning fans into customers, you have two options… either hope for it to happen, or make it happen. In order to ensure more of your audience and followers turn from a lead to a sale, it is important that you always show them the “next step.”  Our brains were created to...
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Let’s start with a little quiz… Are you a great friend or an annoying cousin? As in… oh geez, there’s that (insert name of your annoying third cousin). He’s the one who hasn’t seen you in years, but within minutes of being in the same room again is pitching you on joining some pyramid scheme,...
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Winter in Chicago is amazing…IF you’re into single digit temperatures, 20 mile an hour winds that threaten to freeze your bones, icy roads, overcast skies and snow EVERYWHERE. I know this well after spending 38 years living there. (I guess I’m a slow learner) To make matters worse, I owned a real estate company, and...
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She wrote one email, took her dog for a walk, and returned to thousands in sales. Did she write a 3,000-word email that took her days? Nope. Did she promise to give all of her delicious product away? Uh-uh. What she sent out is what we call “The Credit Email.” Instead of offering a special...
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When my husband and I went away for our anniversary, I planned on being off email while gone. But I didn’t want the sales to cease just because I wasn’t working. So when our Chief Marketing Officer Mike Stodola suggested we run a 3-Day Payday Campaign to get an extra surge of money while I...
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Ever hear the phrase “Make money while you are on vacation?” It always sounded way too good to be true to me. Until it happened. I was on the “It’s a small world” ride when it happened. I took a quick glance at my messages and saw sale after sale after sale. It was my...
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