I thought I’d start the year off by sharing a strategy we have found that works after testing different options that you can use in your own business. You see, we kicked off the 10x Your Followers Challenge: Be Your Own Superhero Campaign in January. And in the past, we’d ask people to sign up...Continue Reading
In yesterday’s blog, I shared how the “He Gets Us” Campaign got it right. So the question becomes, how do you do the same. Start with your marketing message. So what do they care about? The reality is that no one cares about your products, programs, or services. What they care about and how those...Continue Reading
What do you get when you combine a cruise on land, mystery dinner theater and a costume party? A trip to the Galactic Star Cruiser Hotel at Disney… Yet nothing that you picture would even come close to what it actually is, because that description makes me want to do anything other than attend, and...Continue Reading
$1 per person. That’s the “industry standard” for how much you should earn each month from those on your email list. Have a list of 1,000? You should get a minimum of $1,000 a month from them. 5,000, you get $5,000. 100,000, you get $100,000. And so on. And while that’s all well and good...Continue Reading
It was amazing but it wasn’t by accident. Last month was a record-breaking launch of my newest Podcast, Made to Thrive, and it happened because of stacking… (more on that in a second). Thanks to our tribe, it was the most successful podcast launch we’ve ever done. Not only did we get massive podcast subscribers,...Continue Reading
When it comes to turning fans into customers, you have two options… either hope for it to happen, or make it happen. In order to ensure more of your audience and followers turn from a lead to a sale, it is important that you always show them the “next step.” Our brains were created to...Continue Reading
Let’s start with a little quiz… Are you a great friend or an annoying cousin? As in… oh geez, there’s that (insert name of your annoying third cousin). He’s the one who hasn’t seen you in years, but within minutes of being in the same room again is pitching you on joining some pyramid scheme,...Continue Reading
Winter in Chicago is amazing…IF you're into single digit temperatures, 20 mile an hour winds that threaten to freeze your bones, icy roads, overcast skies and snow EVERYWHERE. I know this well after spending 38 years living there. (I guess I'm a slow learner) To make matters worse, I owned a real estate company, and...Continue Reading
She wrote one email, took her dog for a walk, and returned to thousands in sales. Did she write a 3,000-word email that took her days? Nope. Did she promise to give all of her delicious product away? Uh-uh. What she sent out is what we call “The Credit Email.” Instead of offering a special...Continue Reading
When my husband and I went away for our anniversary, I planned on being off email while gone. But I didn’t want the sales to cease just because I wasn’t working. So when our Chief Marketing Officer Mike Stodola suggested we run a 3-Day Payday Campaign to get an extra surge of money while I...Continue Reading
