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Facebook Marketing
Put it all on black… I’ll gamble when it counts.  As someone who spends over six figures a year on Facebook Ads, we are always looking for ways to scale our ads and decrease our costs. I’ll test just about anything. Most things don’t work…but when I find winners, I go ALL in. These latest...
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When it comes to turning fans into customers, you have two options… either hope for it to happen, or make it happen. In order to ensure more of your audience and followers turn from a lead to a sale, it is important that you always show them the “next step.”  Our brains were created to...
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When they announced the winner, Bobby Bones, we looked at each other in confusion. While on vacation recently, we had a “chill night” with the kids, snuggled in early with each other and some fuzzy socks, got yummy room service and watched a little TV. This night, we happened to catch the finale of “Dancing...
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I remember staring so hard and wishing I could will her to move.  More than once. I would stare out of our office and see our Postwoman taking her break with our mail in her bag.  If I could just get her to take her break AFTER she delivered our mail, I might just be...
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Want to reach your target market with a minimal budget? Learn how to leverage Facebook Live streaming to convert viewers into customers instantly. Would you like to find a way to reach your target market without a large advertising budget? A way that helps build trust, establishes you as the authority and leader in your...
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The signs are everywhere, and they usually come with balloons on them. “Open House Today!” A marketing strategy real estate brokers use to promote a home they have for sale and attract buyers and maybe even a few sellers they might represent in the future to take a closer look. While the house is for...
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Sometimes a great idea comes out of having time to kill in the carpool lane… You see, we live in Georgia now and these southern folks start the school year very early and start and end the day in the same way. Pick up at school is 2:20 pm and has a very long line...
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We’ve got a couple weeks of summer left… Enough time for a few dips in the “adult” pool (aka the hot tub), a summer cocktail or two (my favorite, Malibu and Diet… don’t judge) and a few more books for the summer reading list. Or, if you are like me, books for your “Listen-To list.”...
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Frustrated that your list isn’t growing as fast as you want? And not getting the ROI you want from your online marketing. Thankfully, there is an easy ready-to-go solution. That took me FOREVER to figure out. You see, in the first EIGHTEEN years I was in business, I grew my email list to about 10,000...
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I travel a lot with my children, both for family vacation and when I bring them on the road with me. One way I’ve made our trips more pleasurable is by eliminating the “Mom, can I have <INSERT TACKY GIFT SHOP SOUVENIR ITEM.>” Instead, for each trip my children get a set budget and they...
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