When a casting director from BRAVO first contacted me about being on Below Deck Sailing, I was more giddy than you might imagine. Like squealing at decibels one should not squeal. Not just because I am a guilt-free BRAVO super fan, which I am. But also because we are on a mission to reach more...Continue Reading
I know we don’t know each other all that well, Kelly, But would you hop in my time machine with me? Because this is my vision…our time machine looks a lot like a Ferrari and in the cup holder is your choice of Fiji Water or Veuve. As we buckle up, we take off back...Continue Reading
After church last Sunday my family and I had a few quick errands to run before heading to a family party at my parent’s house. I asked the kids where they wanted to stop for dinner on the side of town we were in and the kids chose Wild Wings Cafe. I had not been...Continue Reading
I thought I’d start the year off by sharing a strategy we have found that works after testing different options that you can use in your own business. You see, we kicked off the 10x Your Followers Challenge: Be Your Own Superhero Campaign in January. And in the past, we’d ask people to sign up...Continue Reading
In yesterday’s blog, I shared how the “He Gets Us” Campaign got it right. So the question becomes, how do you do the same. Start with your marketing message. So what do they care about? The reality is that no one cares about your products, programs, or services. What they care about and how those...Continue Reading
It isn’t often that a commercial makes me stop what I am doing and take notice. But recently I’ve been noticing the “He Gets Us” commercials that have a goal of sharing stories about faith, love, and hope. Here’s one of the ads that ran this holiday season… The commercials got it 100% right. They...Continue Reading
What do you get when you combine a cruise on land, mystery dinner theater and a costume party? A trip to the Galactic Star Cruiser Hotel at Disney… Yet nothing that you picture would even come close to what it actually is, because that description makes me want to do anything other than attend, and...Continue Reading
Nothing like a month of travel to make you realize how comfortable your at-home writing spot is. That being said, I have oodles of marketing and business strategies pulled from the last several weeks for you, but I want to start with my least favorite moment of travel, but one of the biggest in business. ...Continue Reading
Normally for the holidays we come up with some kind of holiday spoof song and Team Power tries to sing it…and yes, you are at an advantage when you have an American Idol Alum on your team. But the rest of us shouldn't quit our day jobs… So we decided to switch it up this...Continue Reading
(Aka stuff we are thankful we don’t have to live without) In honor of going into our 22nd year in business (that alone is reason to give thanks!), #TeamPowerful and I are sharing the 22 things we are most thankful for this year. Please add what you are most thankful for in the comments. In...Continue Reading
