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Marketing
I’m sure you’ve heard of the Summer Fling, the Summer Internship, The Summer Road trip. And while this summer has been filled with love, and road trips (no fling, except maybe for the unhealthy love I have for Pumpkin Spiced Creamer), this summer was my Summer of Testing. We tested and up-leveled our emails, webinars,...
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After a friend gave me his “No B.S. Direct Response Marketing Book,” it didn’t take me long to become a super fan of its author, Dan Kennedy. I became a member of his coaching group, ordered his top courses and attended his events. His top lessons helped to influence my career and coaching. To honor...
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Back in the day, we were not, as you say, “flush with cash.” I was trying to grow my public relations firm with no funding. And what I had been doing wasn’t working. I knew I needed to find a way to fund my marketing and operations that would be consistent. Even better yet, one...
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$1 per person. That’s the “industry standard” for how much you should earn each month from those on your email list. Have a list of 1,000? You should get a minimum of $1,000 a month from them.  5,000, you get $5,000. 100,000, you get $100,000. And so on. And while that’s all well and good...
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It was amazing but it wasn’t by accident. Last month was a record-breaking launch of my newest Podcast, Made to Thrive, and it happened because of stacking… (more on that in a second). Thanks to our tribe, it was the most successful podcast launch we’ve ever done. Not only did we get massive podcast subscribers,...
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Imagine meeting the love of your life, while walking down the street in a crowded city. For a moment you lock eyes while passing by, instantly connect, and without more than a few seconds of conversation, decide to get married. Other than some movie where there is a fairy godmother doing her thing, this would...
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When it comes to turning fans into customers, you have two options… either hope for it to happen, or make it happen. In order to ensure more of your audience and followers turn from a lead to a sale, it is important that you always show them the “next step.”  Our brains were created to...
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Each night, after the minions are finally sleeping, I head downstairs to make lunches and clean up the disheveled mess generated in that little volatile window of off the bus to bedtime. Being a morning person, I’ve had to anchor a pleasure trigger to this chore and time of day to ensure these tasks aren’t...
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Confession time… Back when I had my marketing agency, I rarely took a vacation. (Don’t play any violins for me… I’ve made up for it since… visiting Paris, London, Moscow, Bahamas, Cayman Islands and Disney four times in the last year alone.) If I wasn’t working, I wasn’t making money because I was paid by...
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I’ll let you in on a little secret. Our membership, Powerful Professionals Business Coaching didn’t start as a membership at all. It started because I wanted to send the clients of our agency a newsletter and wanted to find a way to get it paid for each month. So, I launched our membership by selling...
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