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Marketing
Winter in Chicago is AMAZING…if you’re into single digit temperatures, 20 mile an hour winds that threaten to freeze your bones, icy roads, overcast skies and snow EVERYWHERE. I know this well after spending 38 years living there. (I guess I’m a slow learner) To make matters worse, I owned a real estate company, and...
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Let’s be real. The most important thing for ANY business is a fresh supply of qualified leads! While I’ve gotten pretty popular for showing businesses how to use Facebook ads to get hundreds (or thousands) of leads and quickly turn them into paid customers, clients or patients, I’ve discovered a new way to get an...
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Powerhouse Member, Todd Tramonte is in a service business that is greatly commoditized yet he and his team easily get 40%-60% more than their competition. On this video edition of Morning Coffee Marketer, Todd shares two quick strategies on how he does that and invites you to get all of them by going to http://alistingaweek.com...
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I remember staring so hard and wishing I could will her to move.  More than once. I would stare out of our office and see our Postwoman taking her break with our mail in her bag.  If I could just get her to take her break AFTER she delivered our mail, I might just be...
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Want to reach your target market with a minimal budget? Learn how to leverage Facebook Live streaming to convert viewers into customers instantly. Would you like to find a way to reach your target market without a large advertising budget? A way that helps build trust, establishes you as the authority and leader in your...
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Let’s be real.  There is no such thing at “life balance.”  In fact, I am pretty sure my body is made up of 73% Espresso and one pump of Pumpkin Spice…my answer to “getting it all done.” Time is limited and precious.  So, if I am going to attend an event, a.k.a. a time-suck vampire,...
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Yeah, I cringe. I try not to. But I do. One of the most common questions I get is, “What is the ONE thing I can do to increase my leads and sales?” I don’t blame the question… the idea of there being a quick fix is enticing and of course we all want it....
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She wrote one email, took her dog for a walk, and returned to thousands in sales. Did she write a 3,000-word email that took her days? Nope. Did she promise to give all of her delicious product away? Uh-uh. What she sent out is what we call “The Credit Email.” Instead of offering a special...
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“Fun” fact… Only 14% of people believe what you (and me) have to say about our businesses.  Yet 85% will believe a peer they don’t know. I mean, I get it. Why should they believe us?  There are a lot of shysters out there… So you need to get your most fabulous customers to say...
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Over the last seven years I’ve had the pleasure to meet, coach and learn from hundreds and hundreds of incredible six, seven and eight figure business owners in virtually every industry imaginable. Most of whom were the founders and builders of the company they ran. From the relatively common professions like real estate from which...
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