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Marketing
Imagine meeting the love of your life, while walking down the street in a crowded city. For a moment you lock eyes while passing by, instantly connect, and without more than a few seconds of conversation, decide to get married. Other than some movie where there is a fairy godmother doing her thing, this would...
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When it comes to turning fans into customers, you have two options… either hope for it to happen, or make it happen. In order to ensure more of your audience and followers turn from a lead to a sale, it is important that you always show them the “next step.”  Our brains were created to...
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Each night, after the minions are finally sleeping, I head downstairs to make lunches and clean up the disheveled mess generated in that little volatile window of off the bus to bedtime. Being a morning person, I’ve had to anchor a pleasure trigger to this chore and time of day to ensure these tasks aren’t...
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Confession time… Back when I had my marketing agency, I rarely took a vacation. (Don’t play any violins for me… I’ve made up for it since… visiting Paris, London, Moscow, Bahamas, Cayman Islands and Disney four times in the last year alone.) If I wasn’t working, I wasn’t making money because I was paid by...
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I’ll let you in on a little secret. Our membership, Powerful Professionals Business Coaching didn’t start as a membership at all. It started because I wanted to send the clients of our agency a newsletter and wanted to find a way to get it paid for each month. So, I launched our membership by selling...
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Congratulations on making the decision to launch a course!  Launching a digital program is one of the most profitable things you can do for your business. (Profit = good thing.) Unlike traditional “fee for service work,” when you create a course, you do the work once and you can sell it over and over again....
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Hey there, dream maker, goal crusher, life impactor… Changing the world can require “all we’ve got” a lot of the time… and sometimes/all of the time, you need a little fuel to keep going. I recharge with books, podcasts, and movies that inspire, motivate, and enlighten my journey… and these are some of my favorites....
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Winter in Chicago is amazing…IF you’re into single digit temperatures, 20 mile an hour winds that threaten to freeze your bones, icy roads, overcast skies and snow EVERYWHERE. I know this well after spending 38 years living there. (I guess I’m a slow learner) To make matters worse, I owned a real estate company, and...
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Let’s be real. The most important thing for ANY business is a fresh supply of qualified leads! While I’ve gotten pretty popular for showing businesses how to use Facebook ads to get hundreds (or thousands) of leads and quickly turn them into paid customers, clients or patients, I’ve discovered a new way to get an...
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Powerhouse Member, Todd Tramonte is in a service business that is greatly commoditized yet he and his team easily get 40%-60% more than their competition. On this video edition of Morning Coffee Marketer, Todd shares two quick strategies on how he does that and invites you to get all of them by going to http://alistingaweek.com...
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