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Marketing
Imagine this. A cocktail party filled with your ideal prospects. You move from group to group enjoying conversation after conversation. Everyone wants to work with you. And they are a joy to talk to. You are sipping on your favorite cocktail or mocktail and feel energized. And I don’t know about you, but in my...
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We recently came out with the 2nd edition of “The No B.S. Guide to Direct Response Social Media Marketing,” and it was a huge success. Not only did we hit best-seller but thousands of people joined our list and our sales skyrocketed. And this didn’t happen by magic. It happened because of all of the...
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Four days… That is all that is left between this moment and the launch day of my newest book, “The No B.S. Guide to Direct Response Social Media Marketing,” and our #KWPLaunchParty. And not going to lie…we are scrambling to get it all done, case in point: (When planning goes turbo the last few days...
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I knew I had stumbled onto something amazing. The first person I called when I found out was Kelly LeMay, our Chief Operations Officer, my work wife of 14+ years now.   I shared what I had just learned and told her we should bring all of our clients together and start a new service for...
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What did you think of his speech? Let me know in the comments. Want to know how to nail your audience messaging? Join me for this one-day workshop.
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Sloooooow.  That is how I would describe my audience growth at the start. It basically worked like this… I would go to a networking event, get a business card, go back to my office and enter it into my Outlook account.  Then, I would try and connect with this new contact on social media. The...
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I’m sure you’ve heard of the Summer Fling, the Summer Internship, The Summer Road trip. And while this summer has been filled with love, and road trips (no fling, except maybe for the unhealthy love I have for Pumpkin Spiced Creamer), this summer was my Summer of Testing. We tested and up-leveled our emails, webinars,...
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After a friend gave me his “No B.S. Direct Response Marketing Book,” it didn’t take me long to become a super fan of its author, Dan Kennedy. I became a member of his coaching group, ordered his top courses and attended his events. His top lessons helped to influence my career and coaching. To honor...
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Back in the day, we were not, as you say, “flush with cash.” I was trying to grow my public relations firm with no funding. And what I had been doing wasn’t working. I knew I needed to find a way to fund my marketing and operations that would be consistent. Even better yet, one...
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$1 per person. That’s the “industry standard” for how much you should earn each month from those on your email list. Have a list of 1,000? You should get a minimum of $1,000 a month from them.  5,000, you get $5,000. 100,000, you get $100,000. And so on. And while that’s all well and good...
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