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Marketing
Sometimes a great idea comes out of having time to kill in the carpool lane… You see, we live in Georgia now and these southern folks start the school year very early and start and end the day in the same way. Pick up at school is 2:20 pm and has a very long line...
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We’ve got a couple weeks of summer left… Enough time for a few dips in the “adult” pool (aka the hot tub), a summer cocktail or two (my favorite, Malibu and Diet… don’t judge) and a few more books for the summer reading list. Or, if you are like me, books for your “Listen-To list.”...
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It started when she was drinking too much coffee. When Jenni-Lyn Williams had just had a baby, was working full-time, and putting herself through Business School, she drank a lot of coffee to cope. A LOT of coffee. Too much in fact, according to her mother who not only worked in the doctor’s office where...
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People will give you their money, after they’ve given you their time. Also… People will also give you their time, after they’ve given you their money. Another way to say this is “People have to pay, to pay attention.” And you either “pay” with your time or your money. The reason the wise man is...
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Would I like another glass of sparkling wine? Oh, yes, I would.   As we headed up to cruising altitude on our plane ride home I rolled around in the moment… the delicious moment. I had just spent 5 days in one of the most beautiful cities in the world and was filled with the...
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  It was about this time last year when I first discovered a little “hack.” I had been searching videos on YouTube, taking tutorials, reading like a mad woman… all so I could find unique strategies to scale our audience without spending a ton of money. You see, we had decided to run a fall...
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When my husband and I went away for our anniversary, I planned on being off email while gone. But I didn’t want the sales to cease just because I wasn’t working. So when our Chief Marketing Officer Mike Stodola suggested we run a 3-Day Payday Campaign to get an extra surge of money while I...
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This past weekend was one of the highlights of my life. I took my team on a cruise to celebrate the sale of my agency. I’ll post a compilation video we made soon, but here’s a few sneak pictures from the weekend: When I sold my agency, Elite Digital Group, I already had another million-dollar...
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Imagine… The phone rings and it is “Good Morning America.” They want you to come on tomorrow morning and be interviewed. For the rest of the day you are telling everyone you know including that jerk from high school who married the hot spouse that you are going to be on national television in the...
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Ever look around yourself and think, “Who are these people and how did I get here?” And I’m not even talking about your last Thanksgiving Family Dinner, but I totally get you on that one. Back when I was a struggling agency owner, I had this, “Hey now, this has GOT TO change” intuition when...
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