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Flashback to seven years ago… I was winning at life, but not at digital marketing. I ran a marketing agency and had 30 one-on-one clients who needed more care than tropical fish. Very demanding and rightfully so, they had paid a lot to work with me. I was using many of the marketing strategies I...
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Confession time… Back when I had my marketing agency, I rarely took a vacation. (Don’t play any violins for me… I’ve made up for it since… visiting Paris, London, Moscow, Bahamas, Cayman Islands and Disney four times in the last year alone.) If I wasn’t working, I wasn’t making money because I was paid by...
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Congratulations on making the decision to launch a course!  Launching a digital program is one of the most profitable things you can do for your business. (Profit = good thing.) Unlike traditional “fee for service work,” when you create a course, you do the work once and you can sell it over and over again....
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Many course creators follow the same mantra… “Build it and they will come.” Other than a good Kevin Costner movie, this is not a winning formula. Instead, follow the mantra… “Sell it before you make it.” When creating a course for the first time (or your next course), the best and most profitable way to...
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