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Promotions
We recently came out with the 2nd edition of “The No B.S. Guide to Direct Response Social Media Marketing,” and it was a huge success. Not only did we hit best-seller but thousands of people joined our list and our sales skyrocketed. And this didn’t happen by magic. It happened because of all of the...
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Four days… That is all that is left between this moment and the launch day of my newest book, “The No B.S. Guide to Direct Response Social Media Marketing,” and our #KWPLaunchParty. And not going to lie…we are scrambling to get it all done, case in point: (When planning goes turbo the last few days...
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Recently I set out on a mission… I put on my uniform of hair in bun, yoga pants on and coffee in hand and started researching hacks we could test on our webinars to multiply our sales. The goal was to do what we were already doing, but improve our closing rate dramatically. I tested....
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Back in the day, we were not, as you say, “flush with cash.” I was trying to grow my public relations firm with no funding. And what I had been doing wasn’t working. I knew I needed to find a way to fund my marketing and operations that would be consistent. Even better yet, one...
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It was amazing but it wasn’t by accident. Last month was a record-breaking launch of my newest Podcast, Made to Thrive, and it happened because of stacking… (more on that in a second). Thanks to our tribe, it was the most successful podcast launch we’ve ever done. Not only did we get massive podcast subscribers,...
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Imagine meeting the love of your life, while walking down the street in a crowded city. For a moment you lock eyes while passing by, instantly connect, and without more than a few seconds of conversation, decide to get married. Other than some movie where there is a fairy godmother doing her thing, this would...
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When it comes to turning fans into customers, you have two options… either hope for it to happen, or make it happen. In order to ensure more of your audience and followers turn from a lead to a sale, it is important that you always show them the “next step.”  Our brains were created to...
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3 minutes. 240 hours. 1,541. What are these numbers? How quickly Kylie Jenner’s lipstick line sold out. The amount of time a garbage man waited in line to purchase the first iPhone. The number of people in line at Mall of America for the “Build a Bear” birthday month promotion before they had to shut...
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I’ll let you in on a little secret. Our membership, Powerful Professionals Business Coaching didn’t start as a membership at all. It started because I wanted to send the clients of our agency a newsletter and wanted to find a way to get it paid for each month. So, I launched our membership by selling...
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Congratulations on making the decision to launch a course!  Launching a digital program is one of the most profitable things you can do for your business. (Profit = good thing.) Unlike traditional “fee for service work,” when you create a course, you do the work once and you can sell it over and over again....
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