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Promotions
Back in the day, we were not, as you say, “flush with cash.” I was trying to grow my public relations firm with no funding. And what I had been doing wasn’t working. I knew I needed to find a way to fund my marketing and operations that would be consistent. Even better yet, one...
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It was amazing but it wasn’t by accident. Last month was a record-breaking launch of my newest Podcast, Made to Thrive, and it happened because of stacking… (more on that in a second). Thanks to our tribe, it was the most successful podcast launch we’ve ever done. Not only did we get massive podcast subscribers,...
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Imagine meeting the love of your life, while walking down the street in a crowded city. For a moment you lock eyes while passing by, instantly connect, and without more than a few seconds of conversation, decide to get married. Other than some movie where there is a fairy godmother doing her thing, this would...
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When it comes to turning fans into customers, you have two options… either hope for it to happen, or make it happen. In order to ensure more of your audience and followers turn from a lead to a sale, it is important that you always show them the “next step.”  Our brains were created to...
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3 minutes. 240 hours. 1,541. What are these numbers? How quickly Kylie Jenner’s lipstick line sold out. The amount of time a garbage man waited in line to purchase the first iPhone. The number of people in line at Mall of America for the “Build a Bear” birthday month promotion before they had to shut...
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I’ll let you in on a little secret. Our membership, Powerful Professionals Business Coaching didn’t start as a membership at all. It started because I wanted to send the clients of our agency a newsletter and wanted to find a way to get it paid for each month. So, I launched our membership by selling...
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Congratulations on making the decision to launch a course!  Launching a digital program is one of the most profitable things you can do for your business. (Profit = good thing.) Unlike traditional “fee for service work,” when you create a course, you do the work once and you can sell it over and over again....
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Let’s be real.  There is no such thing at “life balance.”  In fact, I am pretty sure my body is made up of 73% Espresso and one pump of Pumpkin Spice…my answer to “getting it all done.” Time is limited and precious.  So, if I am going to attend an event, a.k.a. a time-suck vampire,...
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She wrote one email, took her dog for a walk, and returned to thousands in sales. Did she write a 3,000-word email that took her days? Nope. Did she promise to give all of her delicious product away? Uh-uh. What she sent out is what we call “The Credit Email.” Instead of offering a special...
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“Fun” fact… Only 14% of people believe what you (and me) have to say about our businesses.  Yet 85% will believe a peer they don’t know. I mean, I get it. Why should they believe us?  There are a lot of shysters out there… So you need to get your most fabulous customers to say...
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