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Sales
Back in the day, we were not, as you say, “flush with cash.” I was trying to grow my public relations firm with no funding. And what I had been doing wasn’t working. I knew I needed to find a way to fund my marketing and operations that would be consistent. Even better yet, one...
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Imagine meeting the love of your life, while walking down the street in a crowded city. For a moment you lock eyes while passing by, instantly connect, and without more than a few seconds of conversation, decide to get married. Other than some movie where there is a fairy godmother doing her thing, this would...
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Flashback to seven years ago… I was winning at life, but not at digital marketing. I ran a marketing agency and had 30 one-on-one clients who needed more care than tropical fish. Very demanding and rightfully so, they had paid a lot to work with me. I was using many of the marketing strategies I...
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3 minutes. 240 hours. 1,541. What are these numbers? How quickly Kylie Jenner’s lipstick line sold out. The amount of time a garbage man waited in line to purchase the first iPhone. The number of people in line at Mall of America for the “Build a Bear” birthday month promotion before they had to shut...
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Congratulations on making the decision to launch a course!  Launching a digital program is one of the most profitable things you can do for your business. (Profit = good thing.) Unlike traditional “fee for service work,” when you create a course, you do the work once and you can sell it over and over again....
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Hey there, dream maker, goal crusher, life impactor… Changing the world can require “all we’ve got” a lot of the time… and sometimes/all of the time, you need a little fuel to keep going. I recharge with books, podcasts, and movies that inspire, motivate, and enlighten my journey… and these are some of my favorites....
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Let’s be real.  There is no such thing at “life balance.”  In fact, I am pretty sure my body is made up of 73% Espresso and one pump of Pumpkin Spice…my answer to “getting it all done.” Time is limited and precious.  So, if I am going to attend an event, a.k.a. a time-suck vampire,...
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Yeah, I cringe. I try not to. But I do. One of the most common questions I get is, “What is the ONE thing I can do to increase my leads and sales?” I don’t blame the question… the idea of there being a quick fix is enticing and of course we all want it....
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She wrote one email, took her dog for a walk, and returned to thousands in sales. Did she write a 3,000-word email that took her days? Nope. Did she promise to give all of her delicious product away? Uh-uh. What she sent out is what we call “The Credit Email.” Instead of offering a special...
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We’ve got a couple weeks of summer left… Enough time for a few dips in the “adult” pool (aka the hot tub), a summer cocktail or two (my favorite, Malibu and Diet… don’t judge) and a few more books for the summer reading list. Or, if you are like me, books for your “Listen-To list.”...
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