Category

Sales
“One Size Fits All.” My 4’11” self knows this statement is not true when it comes to clothing. It also isn’t true when it comes to launching a course. From having coached hundreds of entrepreneurs through their first course launch, I have identified three types of launches that multiply time and passive income for their...
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I still remember the exact moment… We had just turned the corner in the boat and would soon exit right to be off to our next ride. I took a second to glance at my phone during the deboarding standstill and there it was… I had brought in enough sales while hosting my friends and...
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When it comes to building a real business…does it matter the size of your audience? I mean…aren’t numbers really just for vanity? Not exactly. The human psychology is such that we make decisions based on what is likely to be the safest, most positive outcome. Others going first, is a big part of that decision-making...
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Imagine this. A cocktail party filled with your ideal prospects. You move from group to group enjoying conversation after conversation. Everyone wants to work with you. And they are a joy to talk to. You are sipping on your favorite cocktail or mocktail and feel energized. And I don’t know about you, but in my...
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Recently I set out on a mission… I put on my uniform of hair in bun, yoga pants on and coffee in hand and started researching hacks we could test on our webinars to multiply our sales. The goal was to do what we were already doing, but improve our closing rate dramatically. I tested....
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Back in the day, we were not, as you say, “flush with cash.” I was trying to grow my public relations firm with no funding. And what I had been doing wasn’t working. I knew I needed to find a way to fund my marketing and operations that would be consistent. Even better yet, one...
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Imagine meeting the love of your life, while walking down the street in a crowded city. For a moment you lock eyes while passing by, instantly connect, and without more than a few seconds of conversation, decide to get married. Other than some movie where there is a fairy godmother doing her thing, this would...
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Flashback to seven years ago… I was winning at life, but not at digital marketing. I ran a marketing agency and had 30 one-on-one clients who needed more care than tropical fish. Very demanding and rightfully so, they had paid a lot to work with me. I was using many of the marketing strategies I...
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3 minutes. 240 hours. 1,541. What are these numbers? How quickly Kylie Jenner’s lipstick line sold out. The amount of time a garbage man waited in line to purchase the first iPhone. The number of people in line at Mall of America for the “Build a Bear” birthday month promotion before they had to shut...
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Congratulations on making the decision to launch a course!  Launching a digital program is one of the most profitable things you can do for your business. (Profit = good thing.) Unlike traditional “fee for service work,” when you create a course, you do the work once and you can sell it over and over again....
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