Last week my family and I enjoyed a few days at The Opryland Resort in Nashville.
It is one of our favorite places for a quick trip because the drive is short, the holiday decorations are on point, and there is so much to do as a family without ever leaving the property.
Overall, we had a fantastic time (more on that later), but there was one way the resort needs improvement…
Helping visitors navigate the property.
I’m not talking about the physical property, which is huge. But they have pretty good signage and maps for that.
I am talking about navigating the experiences.
When we went, it was in the last week of their “So. Much. Christmas.” activities, which had been going on for two months. Yet, there was still no clear direction on how or where to get to anything.
They had posters all over the property with QR codes to scan, but that just took you to a page that was selling the tickets.
Finding times of the attractions that I had already purchased tickets for went 7 clicks deep and the site wasn’t mobile friendly.
Plus, the schedule wasn’t up to date, with some attractions not open due to the unusually warm temperatures.
Confusion also ensued when we tried to get table reservations.
Only one restaurant, The Steakhouse, allowed reservations and they were fully booked.
The rest of the restaurants were walk in only.
What was never shared was that we should go the restaurant about 2 hours before we wanted to sit and put our name on the list because we would have about a two hour wait.
I mean, that’s not hard. But I never got that answer after calling many times to ask how it all works.
So, on our first evening, all that was left to eat at was a buffet.
And if you know me, you’ll know that unless the word Champagne or Caviar proceeds it, A Buffet is not my jam.
Thankfully, once we figured out how everything worked, things got easier and more enjoyable. But, we could have avoided all frustrations if the resort had just done a better job at welcoming us to their property.
This is the reason why when you join the Market Domination Challenge, you’ll get a Challenge Workbook you can follow along with for each of the days’ exercises.
(The Challenge Officially Starts Monday. Join Here Now.)
We are guiding our participants, so they get the most of their experience right from the start.
What are you doing to ensure your newest clients aren’t confused as they start to work with you?
Something worth paying attention to.
No two-hour waiting list required.
Cheers,
Kim “No Buffets Please” Walsh Phillips
