How To Crush Your Email with a Friend Campaign

Let’s start with a little quiz…

Are you a great friend or an annoying cousin?

As in… oh geez, there’s that (insert name of your annoying third cousin).

He’s the one who hasn’t seen you in years, but within minutes of being in the same room again is pitching you on joining some pyramid scheme, or trying to sell you a timeshare, or hinting that he needs a job and you seem like the perfect employer.

Or are you that great friend who stays in touch with your bestie? Keeps in touch just because you care. Shares things that surprise and delight on a regular basis.  Is funny and entertaining… always good for a laugh and a shoulder to cry on… sometimes in the same phone call.

What type of emailer are you?

If you’ve got an email list of 10 or more people, it is time to stop being Captain Stinky Cousin Pants and become a great friend to your list. By staying in regular communication when you aren’t promoting something or asking for a sale, your list will be ready and waiting for when you do want them to take action.

I’ve been emailing my list regularly for years now. They know I care. They know I give value and they know that when I do sell something, it is going to only be something I have already vetted.

And I love staying in touch with them.

But how often to email?

I am a proponent of daily emailing… that’s right, daily.  Just like a daily check-in with a friend, a daily email helps nurture a relationship.

I know it can seem overwhelming, but once you get into a rhythm of sending a daily email, it becomes second nature. You start looking for things in your life to email about.

Here’s the format I like to follow:

  1. Subject line that creates curiosity
  2. Personalized greeting
  3. Tell a story of something that happened
  4. Tie it into a business lesson
  5. Mention how it relates to a product, program, or service we offer, or an upcoming event
  6. P.S. to one of our programs or events

Below I’ve included a sample of my last few emails so you can get a sense of the flow of the daily post. They aren’t long, but they keep in touch and share little moments of my life along with things my audience will value.

If daily seems overwhelming, start 3x a week and if that’s too much, once a week works. Staying consistent is necessary in building a good relationship with your list, just like building a good friendship. (No flakey friends allowed.)

Ready to start a friend campaign to your list? Let me know in the comments.

_____________________________________________________

Email 1

Subject: What’s your room number?

Hey there, NAME,

Happy Friday!

This week I’m off site at a conference (more on that tomorrow) with our Director of Membership, DeeAnn. Funny story from when we first got here…

There are thousands at this conference and before we started, each lunch spot was filled with a long line. We decided to skip lunch and stop by the gift shop and pick up some snacks to tide us over (nuts and Korean BBQ Jerky work great as a lunch fill-in, and mints because you are going to need them after this snack.)

So there we are at checkout and as I go to pay for our purchase, the woman behind the register sighs as I tell her I want to charge it to my room. She then moves to the other side of the register and yells from a good 20 feet away, “What’s your room number?!”

I pause, look at the long line waiting and tell her.

She asks me to repeat it again…

I take a deep breath.

I could get irritated. I could tell her that this type of personal information yelled across a crowded store is a serious customer service faux pas and a violation of my privacy.

But I don’t. I tell her yet again, and make a joke of it saying, “And my cell phone number is …” And laugh a bit.

Right at that moment, someone on the register line yells to me, “Hey, I am in your program! Thank you for getting me 10,000 Fans!”

Then others around her started asking what she meant and she started explaining our program as an ambassador of sorts and others in the line started to sign up for our weekly free training at 3daysto10k.com.

So instead of freaking out and making a scene, I got a few new followers and made one of our members feel good about her decision to be a part of our tribe.

See, the thing is, you’ve always got to act the way you’d want everyone to see, because you never know who is there and who is watching. And it’s easy when you are always your authentic self.

Be you. Be kind. And grow your audience.

More on why I’m here tomorrow…

Cheers,
Kim “Giving Out My Room Number on Repeat” Walsh Phillips

PS. Want to grow your audience, build wealth, and up-level your life? Then you want RISE Magazine.

Click here to subscribe now.

PLUS…if you’re ready to REALLY crank up your profits using simple social media strategies, check these out

1. Get 10,000 Facebook Fans…Growing Your Audience Instantly – Need we say more? Free LIVE webcast + gift as soon as you register. Click here.

2. Get coached? Grow your audience, scale your business and uplevel your life. Join the waiting list for the next time we open Powerful Professionals Business Coaching and receive a free gift, an instant video download where you’ll discover the secret to getting it ALL done in business while also meeting your personal, health and spiritual goals. Click here.

3. Eliminate Marketing Expense! – Get Paid To Get Buyers From Facebook In Just 12 Minutes A Day…While Sipping Your Morning Coffee. Click here.

4. Did you know we have two podcasts? Check out The Morning Coffee Marketer and Facebook Sales Strategies.

5. Love to read? Check Out My Books On Amazon.

Email 2

Subject: Gift Inside, NAME

Hey there, NAME,

Tomorrow I am headed to San Diego as a featured speaker at Traffic and Conversion, sharing the stage with little guys like Sir Richard Branson, Rachel Hollis and Ryan Deiss.

But this past week I wasn’t speaking, or coaching or performing…I was absorbing, learning and listening …sharpening my tools and working on my craft.

I believe to continue to grow, you’ve got to keep both ears open and see the success path other brilliant souls have laid out before you.

Being present, without “this is why this won’t work for me” or “nope, done that before” thinking I’ve had a light bulb moment…Will share details soon…(It is pretty freaking exciting and all about you achieving your dreams.)

You know, sometimes the answer is there all along…you just have to give your brain the occasional moment of stillness to hear it. One of my keys to success in making this happen is attending events filled with people I want to surround myself with.

If you haven’t yet, I encourage you to get a ticket to our Power Summit 2019. Plan for space. Plan for growth. Plan for inspiration. Plan to achieve your dreams.

Because you are exactly what the world needs right now.

Cheers,
Kim “Giving My Brain Space” Walsh Phillips

PS. Here’s a video clip of our last live event. Check it out here as a little Saturday gift for you.

Email 3

Subject: About that subject line…

Funny story, NAME,

Friday I sent out an email telling the story of a comical interaction with the clerk as I traveled in Nashville.

The subject line was…“What’s your room number?”

And it drove in a lot of responses. Yet, it wasn’t quite what I expected.

You see, many didn’t even open up the email, they read quickly and sent me their phone number. One after another, after another. And some sent me their room number as well…

Customer service folks chuckled…

And then I sent my Combat Marine Veteran husband to their homes to set them straight.

(Just kidding.)

But I was reminded about the power of a clear call to action and a good subject line.

You see, you can have the best email in the world, but if no one opens it, if no one reads it, if they don’t engage…it won’t get read. And they won’t take action.

So where to get started?

Clear over clever.

Start by trying to just be clear, even testing putting your actual call to action in the subject line. And then test some more. Give value and grow your business.

And probably not asking for someone’s number in your subject line….just sayin’.

Cheers,
Kim “I’m Moving Hotels Now” Walsh Phillips

PS. Want to grow your audience, build wealth, and up-level your life? Then you want RISE Magazine.

Click here to subscribe now.

PLUS…if you’re ready to REALLY crank up your profits using simple social media strategies, check these out

1. Get 10,000 Facebook Fans…Growing Your Audience Instantly – Need we say more? Free LIVE webcast + gift as soon as you register. Click here.

2. Get coached? Grow your audience, scale your business and uplevel your life. Join the waiting list for the next time we open Powerful Professionals Business Coaching and receive a free gift, an instant video download where you’ll discover the secret to getting it ALL done in business while also meeting your personal, health and spiritual goals. Click here.

3. Eliminate Marketing Expense! – Get Paid To Get Buyers From Facebook In Just 12 Minutes A Day…While Sipping Your Morning Coffee. Click here.

4. Did you know we have two podcasts? Check out The Morning Coffee Marketer and Facebook Sales Strategies.

5. Love to read? Check Out My Books On Amazon.

 

Email 4

Subject: He was cursing like a drunken sailor

Hey there, NAME,

Saturday I was at an event and the speaker Garrett White came out swinging, using a lot of profanity to the group. I was a bit shocked. (What I am certain he was going for.)

He was brash and aggressive. Not my thing, per se, but I wanted to see what he had up his sleeve…

In a matter of one hour, he took the crowd from high-energy aggression to hugging and crying…letting their guard down so they could break down their limiting beliefs.

Did he have to start crassly to get them there?

While there are, of course, other methods of doing it, I am certain that if he had started by pushing for tears and hugs to start, this alpha crowd wouldn’t have responded well.

What he did was first come to them where they were comfortable and could trust him and then he asked them to get uncomfortable to go beyond their “norm.”

Now, as a master trainer, he could do this in an hour’s time.

And not to brag, but I too can take my audience from laughing to going deeper as they recognize their “why” and realize that all that is standing in their way is their willingness to take action.

Yet, not all speakers get this right…

There were several at the conference who went out of order, trying to go too deep too fast, and others who shared too much of their story and didn’t relate it back to the audience. As an audience member, it feels uncomfortable for us and the speaker.

So how do you do things in the “right” order?

I’m working on a brand-new live workshop to share the “behind the scenes” of my million dollar webinar. Stay tuned for details on this in a few weeks.

Can’t wait!

Cheers,
Kim “Don’t Try and Make Me Cry at Hello” Walsh Phillips

PLUS…if you’re ready to REALLY crank up your profits using simple social media strategies, check these out

1. Get 10,000 Facebook Fans…Growing Your Audience Instantly – Need we say more? Free LIVE webcast + gift as soon as you register. Click here.

2. Get coached? Grow your audience, scale your business and uplevel your life. Join the waiting list for the next time we open Powerful Professionals Business Coaching and receive a free gift, an instant video download where you’ll discover the secret to getting it ALL done in business while also meeting your personal, health and spiritual goals. Click here.

3. Eliminate Marketing Expense! – Get Paid To Get Buyers From Facebook In Just 12 Minutes A Day…While Sipping Your Morning Coffee. Click here.

4. Did you know we have two podcasts? Check out The Morning Coffee Marketer and Facebook Sales Strategies.

5. Love to read? Check Out My Books On Amazon.

 

Email 5

Subject: What happened when I spilled my entire drink in his lap

Hey, NAME,

On Sunday I was flying for work and unlike most of first class evening flights, I didn’t partake in my favorite first class cocktail. (Vodka and Fresca. Don’t judge it until you try it.)

But I had a long night ahead after my flight as I had two events to attend after landing, so I stuck to my libation free flight choice…a glass of seltzer and a cup of hot water that I add in my favorite tea… “Harney & Sons Hot Cinnamon Spice.”

So there I am sipping away, working on my next book and as I go to plug in my phone into the headrest in front of me, my computer flipped and hit my glass of seltzer and soaked the man sitting next to me (and worse?) woke him up from his nap.

While I did all that I could, jumping up, getting the flight attendants to help me clean up the mess…there wasn’t really a way to get him dry without sticking his pants out the plane window and I didn’t think that was worth suggesting.

Thankfully, he was really kind about the whole thing and didn’t suggest that I find a seat on the wing.

Yet it was my fault..I had too much going on and didn’t keep my eye on the danger zone for the potential for an accident to occur. And while this time it was just seltzer, other times in my business it was something else.

Back when I sold my agency last year, we were busy transitioning the company, cash flow was strong and I took my eye off the ball. Because of a small tech glitch, most of our members weren’t charged for an entire month. Which meant that we lost tens of thousands of dollars.

Seriously. Tens of thousands.

Of course we learned from that and now have systems in place, ensuring our operations run smoothly, including payments. But keeping my eye on the most important things is always a challenge. For they are not usually the most fun.

However, I can either wish for accidents to never happen again or I can do everything in my power to ensure they won’t.

I choose action and accountability for that is the only way to ensure lasting change. The same goes for our tribe of Powerful Professionals to do the same with our weekly Made to Thrive Mondays challenge…

What do you choose today?

Cheers,
Kim “Can I Dry That For You” Walsh Phillips

PS. In just a few days membership for Powerful Professionals Business Coaching opens up….click here to join the waiting list now and get a special gift from me.

PLUS…if you’re ready to REALLY crank up your profits using simple social media strategies, check these out

1. Get 10,000 Facebook Fans…Growing Your Audience Instantly – Need we say more? Free LIVE webcast + gift as soon as you register. Click here.

2. Get coached? Grow your audience, scale your business and uplevel your life. Join the waiting list for the next time we open Powerful Professionals Business Coaching and receive a free gift, an instant video download where you’ll discover the secret to getting it ALL done in business while also meeting your personal, health and spiritual goals. Click here.

3. Eliminate Marketing Expense! – Get Paid To Get Buyers From Facebook In Just 12 Minutes A Day…While Sipping Your Morning Coffee. Click here.

4. Did you know we have two podcasts? Check out The Morning Coffee Marketer and Facebook Sales Strategies.

5. Love to read? Check Out My Books On Amazon.

About the author

13 Responses
  1. Steve deBree

    Thanks for a great message! Points out the importance of a headline….your choice of the word “friend” in the headline prompted me to open this email from you. I have to admit that I miss and don’t open every one…often bringing up a sense of “guilt” that I’m falling behind and not staying with it….

    I will need to spend some time with this one for implementation….

    Thanks again for the stated and experienced message..

    1. Kim Walsh Phillips

      That’s great to know, Steve. I try to offer value in every email I send so I hope you can schedule some time each week to go through them all.

  2. It’s the intimidation of the unsubscribers. After emailing once a week, always with a gift…pdfed list, one page guide, blog article or touching base with a new bit of ‘just out’ news along with a PS giving away my ebook or opportunity to buy a printed version ($7.99 including shipping) 10% of my 2K list usually unsubscribes. Key is I need to keep building list along with emailing out. And I do build from time to time but trick is…we really should be building as much as emailing out hu?

    1. Kim Walsh Phillips

      Janet, we get them too. It’s the nature of the beast. You constantly need to be adding to your list. But yes, we email daily.

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