Nothing like a month of travel to make you realize how comfortable your at-home writing spot is.
That being said, I have oodles of marketing and business strategies pulled from the last several weeks for you, but I want to start with my least favorite moment of travel, but one of the biggest in business.
On Friday we had a family trip to Disney and the new Star Wars Hotel (yes, it was amazing and yes, more on that later), but in the midst of our travels Friday, what we thought was allergies for my youngest, got worse and worse and by the time we got to the hotel, she was obviously sick.
We tucked her into bed and I launched in “problem fixing mode” seeking an Urgent Care nearby that I could make an appointment for ahead of the next day and have as little of an impact on the trip as possible…aka not require us to sit in an Urgent Care for hours being exposed to the Petri dish of Orlando while visions of missed rides and Mickey Bars not eaten danced in our heads.
As I was searching, I found a brilliant solution.
There was an Urgent Care Doctor who would come to the hotel and do an individual appointment for Katie allowing us to get her help without having to step foot in the previously mentioned Petri dish.
I didn’t care about the price, or if I had to sign off on donating my Kidney to them, I was all in on this one.
We booked Katie for an appointment, the doctor came at 7.30 am the next morning, gave a thorough examination right in the hotel room, had medications on hand to help her get better and within 12 hours, she did.
Urgent Care would have been a $25 co-pay. This visit and meds were $325.
And the best $325 I have ever spent.
And I was thanking them for letting me spend the money.
Because, here’s the thing…
When you have something your prospect needs, price is no longer an issue. They will thank you for being the exact thing that they needed when they needed it.
Making the offer isn’t about you collecting the money…making the offer is about providing something that can help another person.
It's a totally different perspective and one to carry with you the next time you make a sale.
Mickey Bars optional, but encouraged.
Cheers,
Kim “My Favorite Writing Spot is at Home” Walsh Phillips
