How to Launch a Membership Program

I’ll let you in on a little secret. Our membership, Powerful Professionals Business Coaching didn’t start as a membership at all.

It started because I wanted to send the clients of our agency a newsletter and wanted to find a way to get it paid for each month. So, I launched our membership by selling a subscription to our newsletter.

Mind you, this was before Facebook was a thing and video conference platforms were common. So, we created and sold a printed newsletter that we mailed out as a subscription. We sold it to enough people that it more than paid for our client marketing, and over the years, it has grown into our core business.

As it launched, the membership was called “Marketing Insiders” and then after a few years, we added more benefits like a membership site and monthly calls and it became “Marketing Insiders Elite,” and finally, we grew into being about more than just marketing, focusing for the last several years on growing your list, driving sales, and up-leveling your business and life with Powerful Professionals. While we started locally, we eventually grew our membership to entrepreneurs and small business owners from around the world, from as far as Australia, Japan and right here in the U.S.

It’s incredible we ever even got started with how complicated it was then. But I am sure glad we did. For messages like these…

In this day and age, it’s so much easier to launch and run a membership site. There are platforms like Zoom and Facebook where you can launch quickly and for free.

Many of our tribe members have their own membership programs. In all sorts of niches.

Cathy Frost has one for her “Never Diet Again” Program.

Mastermind member Jennifer Sanchez has one for her med spa clients.

Powerful Professionals Business Coaching member David Stelzl has one for his Cyber Security focused niche and Val Heart has one for those who want to communicate better with their pets.

Mastermind member Todd Tramonte has for one other realtors and Tristan and Sabrina Truscott have one for Dojos and healers.

Through their membership programs, they create content once yet earn revenue over and over again. Plus, they are able to serve at lot more people in this platform than they could ever work if they tried to work with everyone one on one.

If you never thought of starting a membership before, now might be the perfect time for you to do exactly that. Next week my good friend Scott Whitaker and I will share exactly how to get started. Watch your email for details on the upcoming Livecast.

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