How to Work with the Celebrity of Your Choice

“Would you like to be on Shark Tank?” Kevin O’Leary, aka Mr. Wonderful, asked me.

“Yes, yes, I would.” I responded, keeping my cool (yet totally freaking out inside…OMG…did that just happen?!!!).

Mr. Wonderful had just gone around the circle of us in the room—an impressive group of entrepreneurs who hired Kevin for the day to give us advice on investing. He had asked each of us how many customers we had, what our profit was per sale, and the overall revenue of our firms.

I manage by the numbers (we review them every Monday, Wednesday, and Friday) so I was ready to go…

On my turn I shared quickly our ROI (it rocks, by the way) and he then asked…

“What do you do?”

When I responded “Social Media,” he was shocked. He hadn’t yet met someone who had connected social media with an ROI. He almost immediately went on to invite me to work on one of his companies, speak at a private event with all of his Shark Tank entrepreneurs, and then come to the show to work with the other Sharks.

“Yes, yes, and yes.”

Since then, I’ve had the privilege of working one on one with Kevin, spoke at his event with his entrepreneurs, spoke at the conference of one of his investments, Wine & Design, and another one of his investments, Snarky Tea, founded by Jenni-Lyn Williams who joined our Powerhouse Membership.

It all started by taking a chance, investing in spending time with a celebrity whose advice I valued and leveraged that into more opportunities. You know the saying…luck is when opportunity meets preparation.

Over the years, I’ve had the chance to work with many celebrities, including Top Chef winner
Stephen Asprinio, Nat King Cole’s family on the Nat King Cole Foundation, NBA stars, bestselling authors, and movie stars. Just regular people with incredible ideas, budgets, and connections.

Want to land your next celebrity client? Here’s some strategies to do just that…

1. Want instant access? Hire a celebrity for the day for an upcoming event, private dinner, or meeting. Go in with a group of people as we did, and your cost is split amongst you. An easy place to start is the speaker’s bureau I use to manage my speaking engagements, Big Speak.

2. Bid on an experience with a celebrity from an auction. Many will donate their time to a charity. My dear friend Nick Nanton got to meet Larry King that way, which he turned into a project of partnering on celebrity documentaries. Set a few Google alerts so you know the next time these experiences come up for bid.

3. Volunteer for their charities of choice. Research the charities the celebrity supports and offer to donate or do pro bono work for their organization. (This is how I landed the Nat King Cole Foundation which then turned into a paying gig in addition to my in-kind donation.)

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5 Responses
  1. Nathaniel Bowens

    That was a amazing story Kim. Would love to know more.

  2. Nathaniel Bowens

    Ask Kevin if i could be on Shark Tank? I was rejected for season 8. I have an amazing problem solving product and i need to share it with the world.

    1. Kim Walsh Phillips

      I stand by the motto: If at first you don’t succeed, try, try again. We were put on this earth to not give up on our passions. If Shark Tank isn’t meant to be, you will find a new path to share.

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