In yesterday’s blog, I shared how the “He Gets Us” Campaign got it right.
So the question becomes, how do you do the same.
Start with your marketing message.
So what do they care about?
The reality is that no one cares about your products, programs, or services.
What they care about and how those things will make their lives better.
Focusing on that is vital to creating a tribe of loyal followers who will become your customers for life.
Take time to consider what causes them anxiety when their thoughts wander during the day. What do they consistently hope will change about their lives? What keeps them up at night?
Before you move forward with your Instagram marketing (or any type of marketing, for that matter), answer this question:
How would your target market finish this sentence: “If I could just . . .”
For example, clients of the following might say:
- Recruiters’ clients. “If I could just find a career that suits me, I could enjoy what I do.”
- Personal trainers’ clients. “If I could just get my abs back, I could finally feel comfortable on the beach.”
- Financial advisors’ clients. “If I could just get our retirement savings on track, I could take my wife on vacation without worrying about finances.”
- Realtors’ clients. “If I could just sell my house for enough money, we could move closer to our grandkids.”
My amazing tribe thinks:
If I could just fill my sales pipeline and get more clients, I could reach and help more people and my business would bring my family and me the financial peace and prosperity we long for. (Yes, my tribe is the bee's knees.)
So what does your target market want?
Start there to reach those who are waiting right now to hear from you.
Cheers,
Kim “Cares” Walsh Phillips
