The other night was ROUGH.
We had just returned from vacation and I found myself in a double bed with two kids, a dog and a room that for some reason was 1,987 degrees like even my perspiration was perspiring.
My youngest could not sleep and kept informing myself and my other daughter of this fact with a perfect timing of the next moment we would drift off.
We tried different positions. We tried turning on the ceiling fan. We tried back rubbing. We tried different relaxing music options. We even tried getting her head at our feet for a different position as a last ditch effort.
But it was finally at 4 am when she suggested we move to her room where there was more space that everyone happily fell asleep until the morning’s swim practice. (Which came way too soon.)
The lesson?
Sometimes it isn’t our technique that is the problem, it is where we are trying it.
(I know you were wondering how I was going to bring this back to business.)
I was talking to one of our Inner Circle Coaching members recently and she was struggling to get paid what she was worth. Her sales strategies were on point. So was her offering and services. It was the “who” that wasn’t working. She was trying to serve a market that didn’t have the capital to pay her skills. No matter how “good” she got, nothing would change if she didn’t change where she was doing it.
So today’s scaling strategy…
Examine your “who.” Is this person someone who can pay you what you are worth?
If not, who is? What if you didn’t need to change what you do, or how you do it, but simply who you do it for?
Could that make the difference?
And while you consider, perhaps send over a cappuccino for your girl over here, cause this one could use another stat.