We’re back from the epic, jam-packed quick trip to Italy that was our Secret Mission.
As soon as I can reveal what we did, I promise, I will.
But, in the meantime, I have a few stories from our travels I’d love to share with you.
First, let’s start with the travel to Italy.
My private client Justin Guarini was along for the Secret Mission and we were flying to Olbia in Sardinia. There are no direct flights there from Atlanta.
As I started to search for tickets, I discovered three business class seats would cost more than $30,000.
That is almost as much as my first year’s salary.
It was then that I came across a solution, advertised to me on screen while searching… Business-class.com
They offer discounted Business Class tickets.
I was skeptical, so first I went to their site to see how…
From their “About Us.”
“How do we do it? Business Class ensures the greatest possible value for your travel by negotiating lower prices on available seats and matching those seats to your schedule and budget for business class tickets. No matter the location, our travel professionals can get you there comfortably. We always guarantee an efficient and straightforward process on securing business class flight deals so our travelers’ experience with us is seamless.”
When I looked them up online I saw many positive reviews, so I decided to give them a shot.
First I entered my desired travel itinerary, then a representative gave me two flight options. I chose the one going through Barcelona, because that airport is amazing-pants and booked my tickets.
I used a credit card that offers purchase protection just in case this ended up being too good to be true.
As soon as I had the confirmation numbers, I looked them up on the airline sites and they were in fact legit. We had seats y’all. We had seats.
And I saved more than $10,000 getting them.
It turns out, the way they managed to do it was to book separate airlines in the cheapest way possible. Our first ticket got us two flights to Spain. We then needed to get our bags, go through customs, and then travel to Olbia on a discount European airline. Iberia. That last flight was less than two hours and served good wine, so we were happy the whole way through.
In fact, our flight home via Air Canada may have been the best Business Class I’ve ever been in besides Emirates. I mean they had MASSAGERS BUILT INTO THE SEATS.
Me and my lumber were grateful.
Not a bad way to save 10k.
Business-class found a way to meet a need (travel agents focused on the least expensive way to have luxury travel) and advertised where their customers were already
Which brings me to you…
What are your future clients looking for right now? How can you show up and give them what they need without discounting what you offer, but instead meeting the needs of the market?
For example…
We know that for our market of business owners, a lot of them haven’t done more with their marketing because the tech is overwhelming and they can’t find vendors who will do a great job.
So I go to where they already are (speak on stages of events they are attending) and include what they really want in our coaching (we set up all of the tech for them).
They are skeptical about the offer because what we do makes it seem like it is “way too good to be true,” so we don’t require contracts, so they can come in to check it out risk free.
We go to the market with what they want, where they already are, and make sure they feel comfortable about it.
How can you do this with your market?
Your audience already exists and they have needs that aren’t being met…
It's your opportunity to seize.
Business class optional, but highly recommended.
