The “Credit Email” Template for Instant Sales

She wrote one email, took her dog for a walk, and returned to thousands in sales.

Did she write a 3,000-word email that took her days?

Nope.

Did she promise to give all of her delicious product away?

Uh-uh.

What she sent out is what we call “The Credit Email.”

Instead of offering a special or discount, you give your customers or clients a credit to use on your products, programs, or services.  It works so well, because instead of just another promotion cluttering up the in-box, it is perceived as having value and it drives people to action.

Jenni-Lyn Williams, founder of Snarky Tea, used the template after we suggested it on a VIP private consulting day. She used our template and sent it to everyone who had made a purchase previously giving them a credit to use on another purchase.

She then did one follow-up email reminding them of their credit.

This one campaign produced thousands in sales.

Here’s another one, a private coaching client, Kinetics Cosmetics, used:

This also works for online courses, giving a credit to use on future purchases.  And same for professional services, with a credit to use towards a consulting package, onboarding, or the first month of an ongoing package.

When I had the agency, we used it to convert our onetime project clients into ongoing accounts.

Some things to keep in mind…

• Make the credit an odd number. Makes it much more real.
• Give a week or less to use it. Give them too long and they won’t.
• Only send once every six months to customers. Too often and it loses its effectiveness.

Want the full credit email template? Join our Powerful Professionals coaching program here.